As so more of the same was being advocated. Companies continued focusing on what they did well and trying too sell more without understanding the needs and priorities of the customers and more of an unwanted product does not generate high profits. As companies were small they listen to their customers, a mid growth they struck a balance in between the company and the customer, and as a large company ignored the customer needs and a priorities and focus on the company productivity. Company focus increase efficiency to deliver products and thereby gain market share believing revenue would be generated for each unit sold. The Internet and high speed communication has changed everything. Businesses are becoming more digital oriented and companies are expected to respond to the customers’ needs and priorities.[Learn More ...]

&Links