WHY DO COMPANIES THAT ACHIEVE TECHNOLOGY SIMPLICITY GAIN MARKET SUCCESS
Technology has created a swarm of information. People need technology presented to them in a simple way. Companies that achieve technology simplicity gain market success and market acceptance. However, simplicity is expense to achieve, but simplicity sells. People love design that makes their life simpler. For example, the microwave design and convenience created strong market demand. The demand for the microwave increase supply and competition drove down profit margins and price. Today, almost everyone owns a microwave oven. Simplicity can be achieved by reducing, organizing, timing, learning, understand differences, putting things into context, understanding emotion, gaining trust, learning through failure, and adding meaning. Openness simplifies complexity. The more available resources the less complex barriers exist; use less to gain more; move away and gain perspective.
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