Develop and intermediate Business Strategy a. Service Marketing: innovate software to support customer requirements, encourage technical sales to support innovation as a source of more sales, and segment service to handle a global customer. b. Market eBusiness: market and promote the internets as a global business solution, promote IBM as a software leader in global businesses. c. Market "Solutions for a small planet" - part of customer segmentation d. Software Marketing: shift to open environments, standard with api protocols, integrate software from multiple hardware platforms and protocols.[Learn More ...]

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