WHY SHOULD YOU WATCH YOUR CUSTOMERS AND NOT YOUR PEOPLE
Market Imagination. Nothing drives imagination like imagination. Imagination starts things going and work makes it happen. Marketing imagination is the starting point of success in marketing. Marketing brings understanding about customers customs and their problems. Marketing provides a means to capture their attention and their customs. Businesses need to findout what problems people are trying too solve. Differentiation represents an imaginative response to the existence of potential customers in such a way as to give them compelling reasons to want to do business with the originating supplier. Marketing provides deeper understanding of consumer behavior. Marketing means asking the customer to do something different than they normally do. The discovery of the simple essence is the essence of marketing imagination. Imagination means constructing a mental picture of what is or not actually present and what has never been actually experienced. Imagination involves intellectual and artistic inventiveness. It means discoverying why customers prefer your product over a competitor and emphasizing the differences through marketing to new customers and existing customers. The essence of competition is providing something different and providing it better than your competitor. These differences weighin strong with customers than price.[Learn More ...]
&Links
