People hear what they see. When people watch commercials they don’t hear words, they see pictures. For example, an attorney climbing a mountain caused people to say that “First Banks were strong and solid, like the man climbing the mountain”. People will trust their eyes far before they will ever trust your words. Make the invisible visible by using visual symbols to look for clues about what the business is about: Prudential has it’s Rock of Gibraltar, Travelers is umbrella, Allstate is good hands, TransAmerica its tower, and Wausau its railroad station. Make sure people see who you are. Make sure your visual communications are consistent and reinforcing through out your company, it make you look more organized and professional and easier to remember. If your selling something complex, simplify it with a metaphor. Metaphors can quickly define your concept and your uniqueness.[Learn More ...]

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