People are interested in themselves. Turn the attention away from “I’m an expert”, “I’m the smartest”, “me, me, me” and turn the attention to the client. Indifference is the worst enemy not competition. When you do speak say one thing. Saying many things usually communication nothing. Your prospects have one question “What makes you so different that I should do business with you?” So give them one good reason to do business with you then repeat it again and again. Don’t use adjectives to explain your reasons, use stories. Work one good basic communication; the communication must be vivid and not unclear, concrete and not abstract, familiar and not unfamiliar, and proper nouns not adjectives. Create evidence of your service and then communicate your service quality. Don’t use silly or unprofessional promotional ideas. Prospects don’t necessary want to buy the best, they just don’t want to buy bad; so, help assure the prospect that you have weakness, you are good enough, and they can be comfort with selecting you. Convey that you are positively good. The client will continue using your service if the client feels comfortable with them. The golden rule of marketing applies: “It is far better to say too little than too much.”[Learn More ...]

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