Market Research has limits. The end result of any market research project can be engineered to give a predictable outcome. For example, in a sampling of 18 people - questions were ask about a specific product likes and dislikes and a conclusion drawn about the product. Next, the pool size was increased to 500 people with the similar characteristics found in the first 18 person sample and surprising the same marketing research results were achieved. So, marketing decisions driven by market research can be hazardous, if absolute faith in the conclusions of the Research are followed. Also, too further break down reliance on market research, Beckwith states that people exhibit the Heisenburg principle meaning people change their behavior when they are being studied. Beckwith concludes, soft research is better than hard research and the bottom line is to listen to the customer.[Learn More ...]

&Links