The tipping point proposes a communicative model explaining why trends emerge and gain momentum; it does not explain how to start a trend. The tipping point attempts to understanding trends as viral epidemics caused by contagious behavior. The author examines case studies for Hush puppies, NY crime remission (applying the broken window theory-small changes reversing an epidemic), new brand of skater sneakers (the power of context and trend watching), and marketing tactics used by Sesame Street verses Blues Clues (Stickiness factor making information memorable).[Learn More ...]

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