WHY WILL THE BEST EXPERTS ON YOUR PRODUCT NOT WORK FOR YOUR COMPANY
The world’s best experts on your product or service will not work for the company. These fanatical experts are external and can be thought of as hobby tribes. They are informed, connected, and very smart customers. Companies need user groups, almost as much as users need them. As customers get smarter, the locus of expertise shifts toward affiliates and home-brewed groups. The net trends to dismantle authority and shift its allegiance to peer groups, so the new economy begins with technology and ends with trust. There is no faster way to learn than through feedback by a league of connected customers.[Learn More ...]
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