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why is market positioning important

Does the business have an identifible consumer monopoly? Customer monopolys provide perdictable retain earnings, year after year, because of their positioning in the market. Customer monopolys are unlikely to be upset by a competitor in the same market space. Buffettology seeks to analyze companies with a toll-bridge business model, these are reoccurring services and provides that drive sustained revenue. The test for customer monopoly is determined by who much a investment banker will fund, if you should gain ownership rights for startup. [Learn More ...]
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