Clients don't want long narratives; clients are browsing for information; experts know to describe what makes them different in 25 words or less; experts respect the clients time - especially in communicating; experts cut the fat in their communications; experts write down appointments; experts work for brevity and understanding in their message until even a person off the street can understand their message; experts use visuals to help convey their message but are not reliant on these visuals. A picture can say a thousand works or convey a desired feeling or image in the minds of the client. An expert paints a picture using words to help the client visualize what the expert has in mind. An expert has a good imagination and relies on visualization to help the client gain a deeper understanding.[Learn More ...]

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