Gernshenfeld poses a thought provoking idea that smart devices should keep context information and this context information should be used by the device to provide helpful reactions. In the case of the product theft device, a small frequency transmits a certain frequency within a magnetic field, a siren goes off, and staff attention is attracted. The amazing fact is that the device cost about one penny. Gernshenfeld explains that the goal is to get more functionality for less money. In the case of the Fab Lab, micro chips cost about 50 to 70 cents. I believe things of demand always become cheapers, so the goal will be getting desired functionality on these chips fast and easy and that takes brains! [Learn More ...]