News papers must keep public respect to survive
Newspapers are the mouth piece of the community
Newspaper production requires taking large reams of paper and producing hundreds of thousands of deliverable pieces of information each day
The content writers are very smart and stick together
Newspaper diversity has decreased and most communities only have one newspaper
Newspaper competition caused competitors to look for errors in reporting and the report against the errors. As a result news reporting quality improved. News paper companies began hiring more college educated writers and reporters
If papers don't make profits, there would be no journalism. Profits require teamwork. Content creators create the content of the newspaper that subscribers will pay to read. These are people advertisers want to reach. Content quality is extremely important. Advertising folks are extrovert salesmen. They sell advertising. Production people manufacture the newspaper. Distribution delivers the newspaper morning and evening.
The editorial job is to create an audience by serving public need and desire for information.
Newspaper target certain demographic of users that can pay higher rates for advertising
Classified advertising of jobs, cars, and real estate became the financial backbone of the newspaper
In 1983, over 63 million newspapers were sold. The news did not emphasize the dooming recession that had created 10 percent unemployment, rising debt, and impact of the recession; there were plenty of ads. Serious issues of the day do not sell newspapers. Newspapers focused on profits and less on their civic duty and moral imperative.
By 2000, 17 companies own half of the daily and Sunday newspaper circulation in the nation . Newspaper advertiser pushed for more content targeting the wealthy elite, the source of 80 percent of the revenue.
O'Shea said the tribunes $25 million purchase price was converted to a $5 billion derivative. How was that possible? The derivative contract price suggested the company asset could be leverage 200 times. This seems impossible considering Newspapers were in decline and the future price would be moving to zero. O'Shea needs to explain the machination of short betting that profited the elite at the expense of the newpaper.