1. A sustainable differentiator is a differentiator that continually leverages even after your competition realizes how smart you are.

2. Can you describe you business in 10 words of less.

3. Try framing your products or services in terms of a problem/solution pairing.

4. You want gained customers and not traffic. Bandwidth cost money and charges are based on the volume of bandwidth used by your site. Every customer should be your potential customer. The key to attracting new customers is to offer enticements that are thematically relevant.

5. Six business questions: A. What is your key service or product offering? B. How much competition do you have in your segment? C. How does your company differentiate itself from the competition? D. How would your customers explain what differentiates your company from your competition? E. What kind of barriers to entry are there in your segment? F. How sustainable are your differentiators?