1. Inertia and status quo will undermine, need innovation.

2. Organization crisis often triggers substantial innovation and change.

3. Companies proactively generate crises and opportunities by creating and solving problems.

4. Excellent managers are those whose unit have no performance gaps today but are able to define future opportunities to energize the organization now.

5. Managers must be clear about products, markets, technology, and timing and define objectives or standards to access performance.

6. A vision people can believe in can add passion and enthusiasm to an organization. A vision people do not understand or believe in undermines management’s credibility and is a source of great cynicism.

7. When vision helps create the core values of an organization, it can provide the foundation for the culture or social control system essential in rapidly changing environments.

8. The essence of a vision company is the translation of ideology into goals, strategy, tactics, and policies, processes, and every thing that the company does.

9. Vision must be accessed against actual performance.

10. Managers prioritize performance gaps and make clear the most critical problems.

11. Managers can create opportunities gaps by raising performance standards.

12. Organizational learning is about finding good-enough solutions to important problems.

13. If strategy or vision is wrong, no amount of diagnosis and root cause analysis will help.

14. If a diagnosis reveals in congruencies between one or two organizational building blocks, incremental change is possible.

15. Norms are widely shared and strong held social expectations. Compliance to the norm is considered right. Noncompliance is punishable. Variance exist across an organization and its subunits.

16. Organizations with widely shared norms and values often show great consistency of attitudes and behavior. When core values are diffuse, operating norms are apt to be diffuse.

17. It is difficult to actively shape core values and culture without a clearly articulated competitive vision.

18. Finding the right strategy, vision, and purpose are essential for long-term success and have important motivational properties.

19. Without credible strategy and profit, people won’t pay much attention to any so-called noble purpose.

20. Widely shared norms can be powerful determinants for attitudes and behavior.

21. Control comes from the knowledge that someone who matters to us is paying close attention to what we are doing and will tell us how we are doing.

22. A social control system’s effectiveness is measure against whether is supports or hinders managers in accomplishing their critical tasks.

23. Providing clear and consistent signals about what is important and should be attended to and what is inappropriate and should not be tolerated is how managers help people focus.

24. People want to contribute their talents at work. “What America does right”

25. In a study of 2,000 managers from Asia, Europe, Africa, and the United States managers recognized the importance of designing workplaces that stimulate creativity and implementation of new ideas. Groups that had comparatively strong norms were rated as most innovative.

26. Managers recognized to stimulate creativity, one had to be prepared to encourage risk taking and accepting failures.

27. The managerial challenge is to design rewards consistent with underlying values of the employees.

28. In 1991, FedX 5,000 employees generated 7,500 suggestions for improvement.

29. A companies future success depends on its ability to develop new technology and improve substantially the reliability of the product line and customer service.

30. Employees need to give the help customers wants, not the help a policy or procedure dictates.

31. Systems of participation and involvement lead people to feel responsible.

32. Behavior leads to attitudes. A series of small commitments progressively builds into larger commitment patterns.

33. Getting people involved and excited about their jobs increases productivity. People see their ideas count and they feel important, a sense of dignity prevails. Jack Welch, “If you’re not thinking all the time about making every person more valuable, you don’t have a chance.”