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words: AUTOMOTIVE
Ballard could be the Intel of the automotive industry . “If an industry standard is reached in what is the core component of a car , the engine , then even a newcomer from the outside such as Ballard could become the price leader . Ballard is recognized as the leader in PEM fuel cell technology and has experience in stack cell technology , stack components , and integration of stacks with fuel processors . Ballard maybe the first company too offer $20 - 35 kilowatt or $2 , 250 - 3 , 750 for 75 kilowatt engines . The race is on to make fuel cells cars affordable . [Learn More...]
Fuel cells will enter a particular market once the cost of the fuel cell hits a particular cost point and becomes cost competitive . Fuel cells must reach a tolerable durability level of useful life of more than 5 , 000 hours . Suppose , a fuel cells operational life is 1 , 000 hours or 20 , 000 miles than durability issues inhibit consumer investment until fuel cells reach 5 , 000 hours operational levels or 100 , 000 miles making them feasible . Introduction of the fuel cell will probably start with PCs and handheld PDAs then be introduced into transit and commercial fleets , and finally automobiles when cost reduces to $50 kilowatt . Suppose that new passenger vehicle market sells 17 million vehicles and new transit vehicle sells are 5 , 000 per year . It is doubtful that fuel cell manufacturers will be able to recoup their investment , if they are sell primarily to the transit vehicle market . Initially fuel cell manufacturers will depend on government subsidizes that support the public transit system . Automotive market is the only market segment that offers sufficient volume to attract the interest of , and investment by , the vehicle manufacturers and fuel cell manufacturers . “10% market penetration” is needed to create adequate momentum for the fuel cell technology to propel itself forward exponential and replace the internal combustion engine . [Learn More...]
Why has American Automotive technology slow to adopt the Toyota Way ? Three forces : political protectism , cheap resources , and well established marketing channels . However , as fuel prices continue to escalate , innovative automotive solutions will be rewarded and brand will have less loyality . Toyota claims that their line workers are among the best and brightest minds and their ideas are used to solve problems . [Learn More...]
People want cheap fuel alternatives or cars that use cheaper fuels . The automotive company which provides increased comfort and power with a every decreasing fuel costs will win and penetrate the market and gain market share . For example , the cell phone replaced the land line telephone ; the Voip replace both ; the iPhone combined music , media , and phone together in device functioning within a emerging media network . Likewise , the automobile will become an appliance functioning in a computer traffic network with assisted navigation and risk management systems to aid the driver , it is inevitable . The automotive applicance could run on air or electricity . Why ? The market will follow the path of lest resistence and if air cars are cheaper to build and produce no CO2 then Air cars will have less waste problems and disposal of the car include recycling the car materials . [Learn More...]
Chelsea Sexton : " The EV1 caught the eye of the California Air Resources Board ( CARB ) , a regulatory body searching for ways to meet the states Clean Air Act and clear its smoggy skies " . Sep 1990 , CARB mandated if companies wanted to do business in California , they had to produce a percentage of zero emission vehicles : 1998 - 2% , 2001 - 5% , and 2003 - 10% . " The Zero - Emission Vehicle ( ZEV ) mandate might as well have been a kiss of death for the EV1 . " Automotive News in 1998 figured GM spent $350 million for the EV1 development . People outside GM believe the company spent $600 million on its multi - year lobbying and public relations campaign to kill the ZEV Mandate . In late 2001 , GM and Ford and Chrysler sued Calfornia to block the ZEV mandate . By 2005 , of the 800 EV1 available for public lease , all but 78 were hauled off to Arizona and crushed . By 2003 , ZEV Mandate " gave automakers the option of meeting requirements by making a handful of hydrogen fuel - cell vehicles for demonstration purposes " . " CARB went along with the hydrogen scenario , even though this technology would not be usable for decades , if ever . " " In 2001 , CARB had created a new category , alternative technology partial zero - emission vehicles , to give extra credit to hybrids and especially plug - in hybrids with a 20 - mile all - electric range . " In 2003 , the range was reduced to 10 miles . CARB stated , " We believe that they are accelerating our progress toward our ultimate goal , which is zero - emission vehicles . We ' re particularly happy with how this AT - PZEV portion of our regulation has worked out . " After AT - PZEZ , 2003 , GM and other automakes officially canceled their electric - car programs . [Learn More...]
Shangai Automotive Industry Crop is a municipal owned by the Shangai government and has longstanding partnership with GM and Volkswagon . Tim Dunn of JD Power & Associates says , “SAIC and Chery probably have access to most financing and government support” . China has the capability to convert US treasuries and purchase GM and Chrysler increasing the wealth potential for China . [Learn More...]
Nov 2008 , the senior official of China’s Ministry of Industry and Information Technology dropped the hint that the auto manufacturing giants in China , such as Shanghai Automotive Industry Corporation and Dongfeng Motor Corporation have the capability and intention to buy some of the assets of GM and Chyrsler . [Learn More...]
The Pan - Asia Technical Automotive Center was established in 1997 , a fifty - fifty joint venture between GM and Shangai Automotive Industry Corp . [Learn More...]
" Detroit failed to pick up the mantle of automotive leadership not because GM , Ford , or Chrysler lacked ability or technology , but rather , because they were too comfortable to change , were reluctant to take risks , refused to innovate , and lacked meaningful competition to make them perform any differently . " During the golden years , 1950 through 1960s , GM , Ford , Chrysler accounted for 95 percent of the vehicles sold . [Learn More...]
Korea has been rapidly adopting lean production and claim it will surpass Japanese automobile industry by 2008 . In 1979 , Korea’s first automotive company started production of the pony . Hyundai licensed design rights from Mitsubishi . Korea MITI authorized incorporation of three other companies Daewoo , Kia , and Dong A . [Learn More...]

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